Overview

About Circle

Circle is building a modern AI-powered community platform that allows anyone to bring together their content, community, and commerce all in one place, under their own brand. We are an all-in-one platform for creators, coaches, educators, and businesses of all shapes and sizes that want to build and grow an online community. Circle is fully remote and we currently have 100+ remote team members in 30+ countries around the world, spanning Americas, EMEA, and APAC.

About the role

Circle is seeking a Social Media Lead to build the social engine that grows Circle’s reach, accelerates pipeline creation, and turns customer stories into social moments people remember. This role owns the end-to-end social strategy and execution, from the creative brief to the published post to the performance report. You will be a key member of our demand generation team, reporting to the Head of Content and Brand, and building the playbook that scales Circle’s presence across every channel.

What you will do

  • Own and execute a social media strategy across Instagram, TikTok, YouTube, LinkedIn, and emerging channels, with clear goals around non-follower reach, watch-through, saves, and shares.
  • Turn product launches, customer wins, and moments from our community into short-form video and scroll-stopping posts that drive demand.
  • Build and manage a repeatable content engine, including a weekly calendar, content briefs, and a fast review process, that keeps quality high and shipping fast.
  • Produce and edit video in Adobe Premiere to a consistent standard, and direct shoots, creators, and internal stakeholders to capture high-quality assets.
  • Own the reporting loop: track performance, translate results into clear insights, and test new formats, hooks, and posting cadences to improve outcomes week over week.
  • Partner with demand generation, content, product marketing, and design to turn launches, campaigns, and events into coordinated social moments.

What you will need to be successful

  • 7+ years of experience running social media for a B2B SaaS brand, with a portfolio that demonstrates video-led, organic-first growth.
  • A clear point of view on what makes short-form content perform, and a record of building an audience from a low base, not just maintaining one.
  • Deep platform fluency across Instagram, TikTok, YouTube, and LinkedIn, including how each algorithm rewards content, and how to adapt a single idea across channels.
  • Strong video editing skills in Adobe Premiere, with the ability to edit a scroll-stopping reel quickly and direct others to do the same.
  • Strong judgment for balancing speed and brand, with the ability to move fast, test often, and maintain quality under tight launch timelines.
  • Experience collaborating across demand generation, product marketing, and design to align social with pipeline goals.
  • Good judgment in cross-functional environments, with a clear understanding of how to support a long-term social strategy centered on non-follower reach and the ability to recognize when requests may conflict with those goals.
  • Exceptional written and verbal communication skills in English (CEFR C2 or equivalent), as most collaboration at Circle happens asynchronously.

Compensation and benefits

Circle offers U.S.-benchmarked compensation globally, equity in the company, 35 days of paid time off each year, and more.

We are a remote-only team that comes together twice a year for company retreats in incredible destinations around the world. Alongside incredible flexibility and autonomy, we offer a benefits package that supports health, wellbeing, and professional growth.