Overview

Instacart is transforming the grocery industry. At Instacart, we invite the world to share love through food, and Instacart has become a lifeline for millions of people.

Instacart is a Flex First team. There is no one-size-fits-all approach to how we do our best work, and our employees have the flexibility to do their best work in the way that suits them.

Why this role is on the menu

Instacart is already a key part of people’s everyday lives — in their kitchens and their routines. That’s the opportunity this role exists to unlock.

What you’ll cook up in your first year

  • Concept, shoot, and edit original, platform-native content across TikTok, Instagram, and Pinterest
  • Produce visually compelling recipes, food photography, grocery inspiration, and lifestyle content
  • Quickly turn trends, cultural conversations, and everyday observations into timely, entertaining content
  • Collaborate with the Social team to bring recurring series, man-on-the-street interviews, and social content to life
  • Capture behind-the-scenes content at shoots and create low-lift graphics, templates, and assets that support always-on programming
  • Expand creative capacity by cultivating a strong network of freelance creators and production partners

The secret ingredients we’re looking for

Must-have pantry staples (minimum qualifications)

  • A strong portfolio showcasing exceptional creative taste and original, social-native content
  • Hands-on experience shooting, editing, and producing short-form video independently, with proficiency in the tools of the trade
  • Strong visual instincts across video, photography, food styling, and simple social design
  • Ability to move quickly, turning cultural moments and trends into engaging content within hours
  • Proficiency in lightweight social design, including creating graphics, text overlays, carousels, and other social assets
  • Genuine passion for food, cooking, pop culture, and internet trends, with an instinct for what makes content resonate
  • Comfortable appearing on camera, conducting street interviews, and capturing behind-the-scenes content

Optional garnishes (preferred qualifications)

  • Experience producing food, recipe, or lifestyle content for consumer brands
  • Familiarity with food styling, recipe development, or working alongside culinary talent
  • Comfortable directing talent and producing lo-fi social shoots
  • Experience capturing behind-the-scenes content at brand activations, creator collaborations, or live events
  • Experience using performance insights to iterate on creative formats and improve content engagement

Instacart provides highly market-competitive compensation and benefits in each location where our employees are based. Offers may vary based on candidate experience and skills required for the role.