Senior Online Marketing Manager

Overview

InVision is seeking an experienced, analytical, metrics-driven Sr. Online Marketing Manager who will be an integral part of driving company growth through online marketing channels.  In this role, you will work on a wide range of digital channels including (but not limited to) SEM, display, retargeting, paid social, SEO, paid email, and sponsorships.  This is a unique opportunity to touch multiple online channels and build processes and analytical rigor into InVision’s online programs.  This person will play a critical role with a direct impact on an exciting, fast-growing business.

Requirements:

• 5+ years of relevant, hands-on experience in performance marketing and/or analytics.
• Proven success managing paid media programs and large scale budgets.
• Knowledge of web development, HTML, site architecture, SEO industry best practices.
• Deep understanding of performance marketing metrics and funnel analysis/ optimization.
• Data driven and able to perform rigorous campaign analysis, site analysis, a/b testing analysis, etc.
• Ability to manage time and multiple priorities with a variety of internal and external business partners.
• Accomplished range of skills from strategic thinking to creative and detailed execution.
• Excellent communication skills and ability to collaborate and foster positive relationships with colleagues.

Responsibilities:

• Work with digital agency to execute on campaigns, evaluate paid media program performance, and communicate findings to stakeholders.
• Collaborate with internal design and content teams to create assets (ads, landing pages, videos, etc) for online marketing campaigns.
• Analyze, develop, and implement SEO strategies that will drive new customer acquisition and growth.
• Perform self-directed analysis on campaign performance, site performance, campaign launches, funnel analysis, a/b testing, and communicate key findings to team.
• Partner closely with teams in the marketing org as well as sales, data/analytics, and operations in campaign planning, execution, and reporting.
• Work with partnership and content teams to manage sponsorship/ promotional partnership and paid content programs.

Preferred Qualifications:

• Experience in B2B enterprise SaaS marketing.
• Experience using paid advertising platforms, CRM, marketing automation, and analytics tools (Google Adwords, Facebook Ads, Google Analytics, Hubspot, Salesforce, Bizible, etc).
• Detail oriented and thrives in a fast paced environment.
• Willing to dive in deep, proactively find solutions, and have fun learning in the process!

BENEFITS

InVision offers an incredibly unique work environment. The company employs a diverse team all over the world. In the United States we have teams including hubs in New York, San Francisco, Austin, Portland, and Boston. Each InVision team member is given the freedom and tools to do their best work from wherever they choose. Among our benefits we offer competitive health plans, 401k, a flexible vacation policy, unlimited Starbucks cards for each employee, and unlimited books related to your profession.

InVision is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.