Overview

InVision is the Digital Product Design platform used to make the world’s best customer experiences. We provide design tools and educational resources for teams to navigate every stage of the product design process, from ideation to development.

Today, more than 3.5 million people use InVision to create a repeatable and streamlined design workflow; rapidly design and prototype products before writing code, and collaborate across their entire organization. That includes more than 80 percent of the Fortune 100, and organizations like Airbnb, Amazon, HBO, Netflix, Slack, Starbucks and Uber, who are now able to design better products, faster.

InVision is a fully distributed company with employees in 25 countries around the world. The company has raised more than $235 million in funding from leading investors including Accel, ICONIQ, FirstMark, Tiger Global, Battery Ventures, and Spark Capital. Visit us at InVisionApp.com and InVisionApp.com/blog.

This candidate’s core responsibilities will be growing InVision’s self serve SaaS business through lifecycle marketing and owning the marketing automation function at InVision.

Responsibilities:

  • Lead a world-class marketing automation organization at InVision, driving email best practices and scalable processes
  • Use email marketing to engage our database of 5M (and growing) contacts with timely, relevant and valuable content that is representative of the InVision brand and culture
  • Use product onboarding and triggered campaigns to increase the number of Monthly Active Users on the InVision platform
  • Increase usage of all of InVision’s products and feature discovery by the right users at the right time
  • Research and understand the customer journey to drive activation, retention, and upgrades
  • Collaborate closely with marketing analytics, marketing operations, content marketing and product growth team to drive key initiatives
  • Maintain and enforce email deliverability best practices, including an exceptional sender reputation and clean IP
  • Track KPIs and measure performance of campaigns and experiments
  • Stay in the know about email marketing best practices

Qualities:

  • An aptitude for adapting in a fast-paced environment
  • Passion for email and user engagement
  • Strong balance between building towards a long-term vision and hitting quarterly goals
  • Excellent communicator
  • Empathy for the user: No black-hat techniques
  • Ability to think strategically and execute tactically, going back and forth often to get the job done right
  • We are looking for someone who matches our level of joy for the work we do, fits in well with our team, and elevates our game. A sense of humor, a lack of ego, and a desire to do great work is essential.

Requirements:

  • 3-5+ years experience creating and executing marketing automation programs
  • Demonstrated success leveraging lifecycle marketing techniques to drive product usage and conversions
  • Strong understanding of product analytics (Mixpanel, Amplitude) and user lifecycle platforms (Braze, Autopilot, etc)
  • Expertise with email marketing platforms (HubSpot, Marketo, Eloqua) and email best practices
  • Experience at a high-growth SaaS company (e.g., Slack, Dropbox, Atlassian)
  • Familiarity with marketing analytics, online marketing, A/B testing, product marketing, and predictive marketing tools
  • Balance of creativity and analytical skills
  • Exceptional communication and presentation skills
  • Strong appreciation and understanding of design (design skills a major plus!)
  • Able to prioritize and juggle many projects
  • Nice to have: understand SQL, HTML/CSS, Optimizely

BENEFITS & PERKS

InVision offers an incredibly unique work environment. The company employs a diverse team all over the world. In the United States we have team members throughout 40+ states including New York, San Francisco, Austin, Portland, and Boston. Each InVision team member is given the freedom and tools to do their best work from wherever they choose. The benefits we offer in the United States include bold health plans and a 401k plan.

Some InVision-wide benefits offered to all employees across the globe include a flexible vacation policy, monthly coffee shop stipends, annual allowances for books related to your profession, and home office setup & wellness reimbursements. InVision is an international employer so some benefit offerings will vary from country to country. Please ask our recruiting team about the benefits and perks package available in your country.

InVision is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.