Senior Manager, Retention Marketing, Ads and DoorDash for Business

Overview

About the Team

DoorDash’s Ads team is at the forefront of revolutionizing how local businesses reach and engage with customers. As one of the fastest growing and most dynamic parts of our business, the team is dedicated to building innovative advertising solutions that empower our partners to achieve their business goals while delivering value to consumers.

The Ads team is a close-knit group that values collaboration, creativity, and a results-driven mindset. The team works cross-functionally with Sales, Product, Engineering, and Analytics to drive business growth and customer success. If you’re passionate about advertising, eager to work on cutting-edge technology, and excited to build something from the ground up, we invite you to join us!

About the Role

DoorDash is looking for a Senior Manager, Retention Marketing to own lifecycle strategy for our merchant advertisers. You will lead a team responsible for keeping merchants engaged, growing, and spending through data-driven, segmented lifecycle programs that improve outcomes for merchant advertisers. As a key member of the Ads team, you will play a pivotal role in shaping the future of our advertiser retention strategy and ensuring merchants continue to see value in advertising on DoorDash.

This is an opportunity to make a significant impact on our merchant advertising business. You will lead the strategy for retaining merchant advertisers, including lifecycle programs, campaigns, and experimentation that improve outcomes for our advertisers over time. You will work cross-functionally with Sales, Product, and Analytics teams to ensure that our retention efforts are aligned with business objectives and that we are delivering value to our merchant advertisers.

You’re excited about this opportunity because you will

• Lead the Retention team, partnering with Ads Marketing, Product, Sales, and Analytics to develop and execute a lifecycle strategy that drives merchant advertiser retention and growth
• Own the lifecycle strategy for merchant advertisers, building segmented, data-driven programs that drive product adoption, engagement, and spend for the largest, most strategic advertisers on the platform
• Analyze lifecycle performance and share insights, identifying opportunities to improve advertiser retention and growth, and communicate results to the team and key stakeholders
• Design, launch, and optimize multi-channel retention campaigns, leveraging email, in-app messaging, and webinars to drive advertiser outcomes
• Build, launch, and optimize retention programs that drive increased engagement and spend from the largest, most strategic advertisers
• Develop lifecycle KPIs and reporting, building dashboards that allow the team to track and measure retention efforts and share insights with stakeholders
• Drive experimentation and testing, using data to identify and prioritize opportunities to improve retention and growth
• Partner with Product teams to influence the product roadmap, ensuring that our retention efforts are aligned with product strategy and that we are building features that drive advertiser outcomes

We’re excited about you because you have

• 8+ years of experience in retention, lifecycle, email, or CRM marketing, with a track record of driving business outcomes through marketing programs
• 4+ years of people management experience, leading high-performing teams in a fast-paced environment
• A strong understanding of lifecycle marketing and CRM strategy, including customer segmentation, journey mapping, and lifecycle programs that drive retention and growth
• Deep experience in marketing technology and marketing automation tools, including platforms like Braze, Marketo, or Salesforce Marketing Cloud, and the ability to leverage data to drive decisions
• Experience designing and building lifecycle programs, including email, in-app messaging, and webinars, that improve advertiser outcomes
• Strong analytical skills and a deep understanding of marketing performance metrics, with experience leveraging data to inform strategy and measure impact
• Experience working cross-functionally with Product, Sales, and Analytics teams to build and execute marketing programs that drive business outcomes
• Excellent communication skills and the ability to share insights with stakeholders across the organization
• Strong project management skills and the ability to manage multiple projects simultaneously in a fast-paced environment
• A customer-centric mindset and a passion for delivering value to merchant advertisers

Why You’ll Love Working at DoorDash

We are leaders: Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.

We are operators: We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day.

We are learners: Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, merchants, and Dashers.

We are one team: The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.

We are the best of the best. We believe that the best products are built by the best teams. We hire the best people, and we invest in them to ensure their growth and success.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays.

Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.

The national base pay range for this position within the United States, including Illinois and Colorado: $159,800-$235,000 USD.

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly and always learn and reiterate to support merchants, Dashers and the communities we serve. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. Our leaders seek the truth and welcome big, hairy, audacious questions. We are grounded in our company values, and we make intentional decisions that respect our community of Dashers, consumers, and merchants.

Our Mission: At DoorDash, our mission is to grow and empower local economies. We are committed to supporting local businesses, Dashers, and communities in a variety of ways, including through our DashPass for Good program, which offers discounted delivery to SNAP/EBT recipients, and our Project DASH initiative, which partners with food banks and other nonprofits to deliver food to people in need. We are also committed to sustainability, and we are working to reduce our carbon footprint and promote environmentally friendly practices.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In accordance with our values and applicable law, DoorDash does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable law. DoorDash also prohibits harassment of any kind and will take appropriate action to prevent and address any such conduct. DoorDash is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let us know.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

DoorDash is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us.

Notice Regarding Use of AI and Automated Tools

DoorDash uses AI and automated tools to assist with screening and evaluating applicants for certain positions. These tools help us assess qualifications efficiently and consistently. If you are selected for a role that uses such tools, you will be informed during the hiring process and provided with information about how these tools are used, including the opportunity to request human review of any automated decision.