Overview

Marketo provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises, turning marketing from a cost center into a revenue driver.  Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – helps thousands of companies around the world streamline marketing processes, deliver more campaigns, generate more win-ready leads, and dramatically improve sales performance.

The Sr. Director, Marketo Services Partner Alliances is responsible for the primary oversight and strategic alignment between Marketo and its key strategic Partners. The right candidate will be able to demonstrate a track record of building executive level relationships at matrixed organizations, a knowledge of the MarTech and AdTech landscape, the ability to collaborate with a services partner channel to identify opportunity, and create and execute plans to drive strategic growth. The Director should thrive in a team environment and work enthusiastically with colleagues outside of the immediate team to achieve their goals.

Responsibilities:

  • Build executive relationships with an ambassadorial mindset
  • Create and execute strategic joint business and partnering plans with short and long term outcomes
  • Identify, plan and execute joint marketing campaigns with Marketo’s key strategic services partners that are aligned with Marketo’s business goals and Partners’ strategic plans.
  • Define and implement appropriate field programs and champion field-to-field collaboration between Marketo and Services Partners
  • Produce and manage business cases for Partner ecosystems in collaboration with Product Marketing and Product Management
  • Establish and operate an end-to-end partner marketing operational process, covering campaign design through partner execution. Conduct periodic business reviews with services partners and stakeholders.
  • Ensure metrics are established and target goals set for all meaningful elements to be measured. Periodically communicate results against metric targets, including lessons learned and success stories.
  • Conduct market analysis and develop understanding of key business issues in on-boarding additional potential Partners into the ecosystem or verticals

Required Skills/Experience:

  • 7+ years’ experience in business development or alliance management roles in enterprise software
  • A preferred existing knowledge of MarTech organizations structure, drivers and goals
  • Proven ability to recognize, analyze, and take action on GTM approaches, marketing programs, joint value propositions, and business cases around strategic partnerships.
  • Cross-functional influence, relationship building, and project management skills, willing to take leadership role in driving initiatives, working across organizations, and structuring approaches to new opportunities.
  • Strong business acumen and negotiation abilities.
  • Positive, upbeat and assertive personality
  • Versatility, flexibility, and enthusiasm to work in a fast paced and dynamic environment
  • College or University degree required.
  • Ability to travel is required.

About Marketo

Marketo is the leader in digital marketing software and solutions. Our mission is simple: to help marketers master the art and science of digital marketing.

As such, we’ve built the most innovative Engagement Marketing Platform for marketers to master the art and science of digital marketing. We deliver software that helps marketing understand its target audience, engage them as individuals on their terms, measure the impact of their marketing efforts, and manage the team for success. We are the only company delivering innovation at the rapid speed needed to help marketers keep pace with the demands of an ever-changing digital world.

Marketo has created the most complete marketing ecosystem of technology providers, service experts, and agencies in the world. This vibrant set of technologies and partners provides the flexibility to extend our platform and tailor it to your specific needs today and in the future.

The magic behind our platform is the Marketing Nation – a unique force of 50,000 marketers that share ideas, expertise and best practices – in an effort to help everyone master this ever-changing digital world. We are for marketers, by marketers.

Marketo competes for the best talent. We offer a competitive salary, equity, a great benefits package, and the excitement of creating the next generation of marketing. We are hiring in every single department to meet the growing needs of our customers.

Creative. Hardworking. Enthusiastic. Talented. Passionate. These are some of the adjectives used to describe Marketo employees. If you have these qualities, we want you on the team.