Overview

GitHub is seeking a Senior Director of Demand Generation to join its Demand Generation Team. This role will lead both the inbound and outbound demand generation teams to drive a predictable lead funnel for sales.

Responsibilities:

  • Lead a team of metrics focused marketers across integrated marketing, outbound demand generation, channel marketing, field marketing, partner marketing, and marketing operations.
  • Drive a metrics driven organization that measure many simultaneous multi-channel campaigns.
  • Understand how to target customers based on buyer personas or target markets.
  • Build trusting relationship with the sales leadership team to drive demand for both corporate and enterprise sales teams.
  • Motivate and lead team to drive highly effective and creative marketing campaigns for our key products.
  • Focus on the demand funnel from the top of funnel all the way through to SAL creation.
  • Use your expert website optimization skills to drive new leads.
  • Partner with marketing operations to create reports and analyze data to drive your demand strategy.
  • Create outbound demand generation campaigns that target top potential customers.

Minimum Qualifications:

  • 8+ years of experience in a growth focused role.
  • 6+ years of management experience.
  • 4+ years of experience focused on developer products.
  • Experience working closely with sales leaders to prioritize and create a strategy around lead creation.
  • An understanding of the Challenger methodology.
  • An analytical background with an understanding of the demand funnel.

Preferred Qualifications:

  • Experience with GitHub
  • Experience with Eloqua
  • Experience with Looker

About GitHub

GitHub is the best place to share code with friends, co-workers, classmates, and complete strangers. Over nine million people use GitHub to build amazing things together. With the collaborative features of GitHub.com, our desktop and mobile apps, and GitHub Enterprise, it has never been easier for individuals and teams to write better code, faster.

You will have a lot of exciting things to do, and you could grow with us!

Why you should join:

Working at GitHub is, to put it simply, a special slice of the universe. You could join us in our commitment to transparency, collaboration, experimentation, and always staying classy.

Because of this unique perspective, we've established one of the most flexible and well designed physical workspaces around that encourages you to work as you work best. Right now, over 60% of our employees are based outside of our San Francisco (SOMA) headquarters and work according to how they get their best stuff done. Remote GitHubbers also come visit SF often and are encouraged to stay as long as they like!

Ensuring that you are healthy, motivated, focused and creative is how GitHub stays awesome. Part of this is ensuring that our benefits are out of this world.

In a nutshell, we've built and are growing a place in which you will truly love working.