Overview

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple’s App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!  

Bay Area employees are highly encouraged to come into the office one day a week.

We’re looking for a skilled and  enthusiastic Copywriter to join our internal brand design team to help craft our voice, delight our users, and build a global brand that resonates deeply with our community . Our ideal candidate understands how to build and evolve a brand tone of voice, and is skilled at writing clear, thoughtful, and compelling copy that enriches our marketing creative – including branded content, lifecycle communications, product and feature storytelling, organic social, and promotional efforts.

What You’ll Be Doing:

    • Writing clear and thoughtful copy that enriches our marketing creative, branded content, lifecycle communications, product and feature storytelling, organic social, and promotional efforts
    • Working closely with design, marketing, product, and cross functional teams to solve user and business needs with consistent, insightful content that drives engagement and brand love
    • Testing and iterating on tone and brand voice positioning approaches
    • Managing projects independently, keeping stakeholders in the loop throughout
    • Leveraging and contributing to our evolving voice and tone guidelines
    • Working quickly and effectively across multiple projects at once

Requirements:

    • 3-4 years of professional writing experience in advertising or brand marketing – preferably within a highly collaborative in-house creative organization
    • Portfolio with real-world examples of customer-facing content — and the ability to articulate your process, challenges, and learnings
    • Demonstrated ability to generate insightful, clever, and relevant copy for a variety of audiences
    • Demonstrated ability to craft a compelling and unique creative concept and carry that idea across a variety of different channels
    • Experience writing product marketing copy that clearly articulates features, benefits, reasons to believe, and drives audiences to convert
    • Ability to embody and continually develop a  brand voice and execute appropriately across channels
    • Skill for incorporating various stakeholder feedback to produce copy that meets both customer and business needs
    • Self-motivation and comfort working on fast-paced and sometimes ambiguous projects
    • Passion for the outdoors
    • Humility, empathy, and open-mindedness (no egos)

Bonus Points:

    • Experience with product marketing for a digitally native app or platform
    • Experience collaborating with research and copy testing
    • Experience writing for global audiences with a translation-first approach
    • Experience in SEO and/or writing for accessibility
    • Experience in a fast-paced remote work environment
    • Familiarity with design tools like Figma

Our Commitment to You:

    • A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
    • Physical & mental well-being including health, dental and vision benefits
    • Trail Days: First Friday of each month to hit the trails!
    • Unlimited PTO
    • Flexible parental leave
    • Annual continuing education stipend
    • Discounts on subscriptions and merchandise for you and your friends & family
    • An authentic investment in you as a human being and your career as a professional

$70,000 – $100,000 a year

A successful candidate’s starting salary will be determined based on various factors such as skills, experience, training and credentials, as well as other business purposes or needs.  It is not typical for a candidate to be hired at or near the top of the range of their role and compensation decisions are dependent on the factors and circumstances of each case.

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

AllTrails participates in the E-Verify program for all remote locations.

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