Overview

A few years back, our taco-loving founding team noticed that eCommerce businesses were struggling to grow their email lists and get more customers.

Huge bummer, right?

We wanted to make life easier, so we thought…

Why not create tools that help you grow your email list and get more customers AUTOMATICALLY?

And so, Sumo was born.

Our goal is to help grow eCommerce businesses. Today, Sumo is used by over 160,000 websites daily, reaching over 65,000,000+ people. In other words, every month 1 in 7 people in the world visit a site that uses Sumo!

And now we need your help.

About the role

We are looking for an SEM / Paid Acquisition rockstar to manage all pay-per-click (PPC) marketing activities.

The SEM / Paid Acquisition Specialist will manage all paid search campaigns on Google, Yahoo, Facebook, and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget in order to maximize ROI, drive traffic, and customers. This position will also be directly responsible forΒ creating landing pagesΒ andΒ CRO(conversion rate optimization) for paid campaigns.

You will be

  • Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns;
  • Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns;
  • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
  • Optimizing copy and landing pages for paid search engine marketing campaigns;
  • Performing ongoing paid keyword discovery, expansion and optimization; and
  • Researching and analyzing competitor advertising links

This is a great opportunity if you

  • Have proven SEM experience and success managing PPC campaigns across Google, Facebook, Yahoo and Bing;
  • Are well-versed in performance marketing, conversion, and online customer acquisition;
  • Stay up-to-date with the latest trends and best practices in search engine marketing;
  • Have In-depth experience with bid management tools (e.g., Wordstream, Marin, Adroll, Kenshoo, Acquisio);
  • Are experienced with website analytics tools (e.g, Google Analytics, Hotjar, Omniture, WebTrends);
  • Have strong analytical skills and experience generating SEM reports;
  • Are familiar with A/B and multivariate experiments;
  • Have a working knowledge of HTML, CSS, and JavaScript development and constraints;
  • Have an acute attentiont to detail; and
  • Hold a BS/MS degree in Marketing or a quantitative, test-driven field.

The nitty gritty (Minimum Requirements)

  • SEO: 2 years
  • PPC: 2 years
  • SEM: 2 years
  • Google AdWords: 1 year