Overview

CareMessage is looking for a product marketing manager to join a mission-driven team changing the healthcare landscape for underserved patient populations.

As the first Product Marketing Manager at CareMessage you will work closely with our VP of Product to drive product strategy, adoption, and user engagement. This is an ideal role for someone who has been in a Product Marketing role at a technology-focused enterprise company for over 4 years and has demonstrated an ability to ideate, create, and execute product go to market strategies.

You will be required to roll up your sleeves and lead initiatives from the ground up, while also becoming a key advisor to our founders and leadership team on market trends, roadmap and feature prioritization. You will regularly communicate the product vision and goals, represent the product internally and externally, and conduct market research.

Previous experience in healthcare is preferred, but can be supplemented with other experiences with underserved populations. You will need to be organized, detail oriented, and have excellent time management skills. You will also need strong written, verbal and visual communication skills, ideally with a keen eye for good branding and design. Since we are a small and diverse team, you should be able to work independently and collaboratively with people from a variety of backgrounds.

Within 1 month you’ll…

  • Learn the product inside and out
  • Build a general understanding of our users and their needs
  • Understand the market landscape, key players, and how CareMessage differentiates
  • Understand the buyer persona and end to end customer lifecycle from the time customers get to our website to when they use our product

Within 3 months you’ll…

  • Be the spokesperson for our team internally and externally, ensuring we deliver consistent product positioning and messaging
  • Drive product strategy by reviewing user feedback and identifying trends
  • Collaborate with internal teams to coordinate product go to market schedules and develop necessary collateral, training, marketing, and data-driven evaluation criteria
  • Develop team-wide product marketing plans and materials, including formal buyer personas and customer buying journey. Map collateral and materials to the stages of the buyer’s journey.

Within 6 months you’ll…

  • Become an internal product advocate, working cross functionally with Sales, Engineering, Operations, etc.
  • Oversee go to market strategy and continuously develop strategies that drive user adoption
  • Support cross-functional internal teams with the creation of communication strategies that drive a cohesive experience in the customer lifecycle from onboarding to usage and retention
  • Conduct regular analysis of our competitor landscape, track industry changes, and share insights on new market growth opportunities

About CareMessage

CareMessage is a nonprofit organization using mobile technology to make underserved populations healthier. Healthcare organizations use CareMessage’s patient engagement platform to remind, inform and educate over 1 million patients about primary care appointments, preventive care screenings, and disease self-management. Founded in 2012 at Stanford University, CareMessage has raised nearly $20 million from Google.org, William K. Bowes Jr. Foundation, Pershing Square Foundation, Y Combinator, the Draper Richards Kaplan Foundation, Echoing Green, and others in an effort to build technology to solve problems in healthcare.

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About CareMessage

CareMessage is a high-growth startup using our mobile SaaS platform to improve the health and wellness of millions of underserved patients.

When you think about big opportunities in healthcare IT, few people will argue that chronic disease prevention and management are ripe for disruption and a massive opportunity. The number of affected lives is mind-numbingly large, and the dollars are too.

This is particularly true for patients that are low income and underserved. In fact, being low income is a significant predictor of low health literacy and poor self-management skills, with patients below the poverty level constituting 43% of the health illiterate and a majority of the poorly managed.

With the implementation of the state and federal exchanges and an influx of individuals through the expansion of Medicaid into the health care ecosystem, payers and providers are struggling to serve this increase in low to modest income population with limited resources. This necessitates innovative approaches to facilitate health care delivery and promote self-management in light of increasing demand for healthcare services.

In order to succeed in solving this massive problem, you have to be highly innovative, highly available, and uniquely tailored to the key use cases of the complex healthcare industry. It takes years of intense focus, strong financial backing, and a great product in order to deliver a winning solution. We believe CareMessage (www.caremessage.org) has done all of these things and is positioned to be a breakout company in this exciting category.

CareMessage is a unique, fast growth (1,000%+ CAGR) SaaS not-for-profit health technology company dedicated to improving healthcare outcomes for underserved patient populations in the United States (and some day, globally). CareMessage’s technology acts as a bridge between the patient/caregiver and the healthcare organization, typically a hospital, clinic or health plan. For the healthcare organization, CareMessage’s cloud-based dashboard enables staff members to automate various kinds of interventions for individual and groups of patients. The patient/caregiver receives targeted alerts, reminders and notifications through text and voice messaging.

Over the last year, the Company has been tripled in size, quadrupled its total customer base and achieved significant revenue growth (including partnering with some of the largest health systems and health plans in the country). This is exciting times at CareMessage as we embark on the journey to make a huge impact with unprecedented growth.