Overview

Scopely is looking for a Performance Marketing Manager I to join its User Acquisition team in Canada on a remote basis.

At Scopely, we care deeply about what we do and want to inspire play every day, whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you will play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You Will Do

  • Independently manage significant performance marketing budgets across multiple channels to maximize games growth and profitability.
  • Strategize, execute, and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, and influencer marketing.
  • Locate, negotiate, and develop creative and innovative solutions for acquisition.
  • Grow and manage marketing partnerships for user acquisition efforts across the globe.
  • Design and execute A/B and multivariate testing, and present results to related teams.
  • Contribute winning ad creative ideas and run creative testing, working closely with Marketing on breakthrough creative strategies to attract new users.
  • Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.
  • Be an expert in user acquisition, with the key knowledge to lead a team.
  • Raise flags for future potential issues, and proactively source new partners to diversify the portfolio.
  • Present and speak in front of leadership stakeholders from varying functions.

What We Are Looking For

  • A BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or a related field.
  • 3-5 years of experience in media buying, user acquisition, or performance marketing.
  • A hunger to be at the forefront of the mobile advertising space and the mobile app market.
  • Creative problem solving acumen, and analytical rigor to verify or invalidate assumptions.
  • Strong analytical skills, attention to detail, and proven ability to communicate with cross-functional teams.
  • Direct previous experience in mobile user acquisition is preferred. Hands-on experience with Facebook Ads and/or Google Ads is a plus.
  • An understanding of funnel conversion metrics, retention rates, and LTV predictions is preferred, along with a deep understanding of the data architecture and tech stack.
  • Strong proficiency with Excel is required.

Compensation and Benefits

For candidates in British Columbia, the annual salary range is $80,000 – $105,000 CAD. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all time, MONOPOLY GO! and Pokémon GO, along with Stumble Guys, Star Trek Fleet Command, MARVEL Strike Force, WWE Champions, the Scrabble franchise, Yahtzee With Buddies, and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry, bringing hundreds of millions of players together through a shared love of play. For more information, visit www.scopely.com.

Founded in 2011, Scopely is powered by its exceptional team, including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Scopely has global operations and partners across four continents in more than a dozen countries worldwide.