Paid Social Strategist

Overview

Are you passionate about paid digital media strategy and its importance in the mix alongside earned and owned media? We’re hiring! Come work for Yesler as a Paid Content Strategist, where you will oversee the development and execution of our client’s comprehensive paid social and content B2B strategy initiatives. This role will work with our team to develop paid content marketing strategies by outlining the necessary techniques and tools to execute successful campaigns.

Key Responsibilities:

• Develop and maintain a comprehensive paid strategy for content marketing that defines what techniques and tools will be applied to increase visibility and drive traffic for clients within Yesler’s client portfolio
• Lead the development of organization-wide standards, policies and rules of engagement for the application of paid to content
• Define key performance indicators and assist analytics teams to deploy enterprise level measurement, analytics, and reporting methods to gauge success of paid content strategies
• Ability to review metrics from analytic dashboards and report insights and recommendations based on trends, traffic, conversions, and overall performance; Interact and meet with clients regarding performance, insights and recommendations as it relates to their paid content investment
• Work closely with our SEO, SEM and Content Strategists to recommend tactics that will affect traffic and conversions for our clients
• Develop or partner with copywriters to develop, edit, and optimize headlines and copy on a weekly basis.
• Promote content and various content assets for the purpose of content marketing, increasing user engagement across a variety of channels
• Provide training and support to clients and internal account teams on best-practices for creating, managing, monitoring, and developing content for content amplification
• Work with our Content Strategist to help identify and execute ways to align and drive content distribution/amplification with a client’s business goals in concert with an overall marketing campaign

Qualifications and Requirements:

• Bachelor’s degree or equivalent experience
• Proven track record of strong partner (Outbrain, Taboola) and client service relationships
• Ability to work cross-functionally
• Appetite for working in a fast-paced, changing environment
• Ability to apply marketing research, development tools and methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
• 2-5 years’ experience managing paid strategy for content marketing and or/digital programs, preferably within an agency environment

About Yesler:

Yesler is a B2B marketing agency that blends strategy, creativity, and technology to build demand, engage customers, and grow revenue. From offices in Seattle, Portland, Philadelphia, and Toronto, we’re a team of more than 200 strategists, designers, technologists, media experts, and analysts who are on a mission to change the marketing status quo. We take an integrated approach to serving the entire marketing organization—not only the strategies, content, and programs to create demand but also the infrastructure, operations, and project management required to execute, measure, and optimize for results.

Yesler has been recognized as a great place to work, and the awards keep rolling in. We’ve earned more than 19 Best Workplace Awards over the last decade, placement on the Inc. Magazine list of America’s Fastest Growing Companies for five years in a row, and we were named one of the Top 50 B2B Marketing Agencies by ChiefMarketer in 2016 and 2017.

Our mission is to positively impact the people we work with, the people we work for, and the communities we live in. We support our mission by providing an inclusive environment where all are empowered to share their diverse perspectives and experiences so we can ultimately be better together.

Our policies, practices, programs, activities and decisions regarding employment, hiring, assignment, promotion, compensation, volunteerism, and internships are not based on a person’s race, color, sex, age, religion, national origin, mental or physical disability, ancestry, military discharge status, sexual orientation, gender identity or expression, marital status, source of income, parental status, housing status, or other protected status. We strongly encourage women, people of color, veterans, individuals with disabilities, and members of the LGBTQ community to apply.

Visit yesler.com to learn more, or follow us on Twitter @yeslerb2b.