Online Events Program Manager

Overview

AWS is seeking an innovative, self-directed Online Events Program Manager and digital marketer with the proven ability to produce an exceptional user experience in virtual programming. The program manager will own online events for North America Field Marketing to be delivered to customers and prospects. The program manager will collaborate with numerous AWS marketing functional groups, AWS partners, and 3rd party vendors. He or she will build a campaign-aligned calendar, will define objectives for webinars with the field marketing team, and will deliver virtual programs to drive awareness/generate leads for the commercial team at AWS.

To excel in this role, it’s essential to have the ability to work within tight deadlines to produce events across timezones in collaboration with technical subject matter experts. Creating and executing a program of best-in-class events to be delivered consistently will be the main initiative in this new role.

As the program manager, you will drive the end-to-end digital marketing efforts to support the live online events and also to create on-demand webinar content (support for live webinar recordings, from prepping stakeholders to recording, moderating as required and leading the live webinar through to Q & A and wrap-up). You’ll be responsible for evaluating and reporting on the programs and seeing opportunities for improvement and innovation as you analyze and understand attendee survey feedback. The candidate will be a stakeholder in collaborating with the Demand Generation team to do QA testing and to devise and implement A/B tests to drive optimization and develop new strategies for recruitment and retention. The program manager will be responsible for web updates, joint creation of landing pages for webinars, and all associated demand generation campaign components.

The ideal candidate is a motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business. The role requires superior time management, problem-solving, and interpersonal skills. Having extensive hands-on experience managing and promoting online events leveraging a variety of digital channels will ensure success in this position. The candidate must enjoy working with internal and external contacts and should be detail-oriented, take ownership seriously, and be customer obsessed.

BASIC QUALIFICATIONS

· 5+ years of relevant work experience in marketing program management. Experience in marketing B2B technology products or services preferred
· Bachelor’s degree in business, marketing, technology, or relevant field of study
· A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results
· Experience that demonstrates initiative in creating new, virtual programs from the ground up
· Proven ability to work with tight deadlines to deliver best-in-class events within budget parameters
· Effective presentation of information and strong communication skills for responding to subject matter experts, customers, and vendors management
· Demonstrated success in webinar/online event management for a minimum of 1 year in addition to project or program management experience
· Experience promoting live/on-demand virtual events across digital channels
· Proven knowledge of industry tools preferred (such as SalesForce.com, Marketo, HTML, and online analytics packages)
· Outstanding communication skills – written and verbal
· Highly organized and detail-oriented
· Willing to travel as needed several times per quarter

PREFERRED QUALIFICATIONS

· Excellent project management skills
· Time management, prioritization, organizational skills, responsiveness, accuracy in performance, ownership, and keen attention to detail
· Proven experience with consistent delivery of exceptional results with program delivery
· Strong analytical skills and natural curiosity and desire to push yourself and learn more
· Digital marketing experience across email, search, and social channels
· Not afraid to try new things – strives to constantly improve results
· Thrives in a fast-paced environment with the ability to pivot quickly and problem-solve
· A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – product marketing, global marketing, field marketing, technical and sales teams, 3rd party vendors
· Although this position can be remote for the right candidate, Seattle-based candidates preferred

Amazon.com is an Equal Opportunity-Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation.