Marketing Automation Manager

Overview

Join us! Projectline Services is seeking a contract Marketing Automation Manager to work with our client in the Boston area. This is an excellent opportunity to work as an extension of our client’s own internal marketing team. You will enable stronger, and more predictable, return on marketing investment by delivering flawless execution of global campaigns. We’re looking for a passionate marketer who can utilize their technical and operational expertise to create, execute and report on inbound and outbound marketing activity.

Key Responsibilities:

• Manage testing, execution and reporting on Eloqua-based campaigns for lead management, lead scoring and lead routing
• Iterate and optimize campaigns to drive the best possible results
• Paid media tracking and attribution
• Plan and implement trigger-based nurturing programs in collaboration with regional marketing that target all stages of prospect development, from new prospects to engagement to closed opportunities
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integration with marketing automation platforms
• Ensure required data is captured at all customer touch points.
• Manage backlog of user requests, determine prioritization, and maintain SLA compliance on campaign effectiveness

Role Requirements:

• 3-5 years of business technology marketing experience, preferably for a technology company or inside an agency setting
• 3+ years of experience managing lead generation programs in Marketo, Eloqua, Pardot, or other marketing automation systems (Eloqua experience preferred)
• Familiar with nurture campaigns via social channels
• Experience creating and maintaining custom reports and dashboards
• Experience managing projects of varying complexity; time management and project management are critical skills
• Enthusiasm for efficiency and optimization of systems
• Ability to thrive in a dynamic, fast-paced environment
• Superb Project Management skills: including managing agencies, vendors and Global projects
• Familiarity with CRM systems (Salesforce.com or similar), reporting and tracking tools to assess campaign effectiveness
• Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics
• Ability to create effective relationships, influence and collaborate internally and externally at all organizational levels.
• Bachelor’s degree in Marketing, Communications or related field

About Projectline Services:

Projectline Services, a division of Projectline Inc., delivers on-demand consulting and resourcing services around the world from our offices in Seattle, Philadelphia, Toronto and beyond. Our consultants offer deep expertise in marketing, program management, sales support, and operations.

Projectline has been recognized as a great place to work. The awards keep coming in: We were named one of the 100 Best Companies to Work For by Seattle Business Magazine, included in the Inc 5000 list for five years in a row, and have won a place on the Seattle Met magazine list of Best Places to Work twice. If you are looking for a place where you can grow your consulting career with a list of blue-chip clients, contact us.

Our mission is to positively impact the people we work with, the people we work for, and the communities we live in. We support our mission by providing an inclusive environment where all are empowered to share their diverse perspectives and experiences so we can ultimately be better together.

Learn more at: www.projectlineservices.com

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