Overview
Scopely is looking for a Performance Marketing Manager I to join our User Acquisition team in Canada on a remote basis! At Scopely, we care deeply about what we do and want to inspire play every day, whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels.
What you will do
Independently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability. Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing, and much more. Locate, negotiate and develop creative and innovative solutions for acquisition. Grow and manage marketing partnerships for UA efforts across the globe. Design and execute A/B and multivariate testing and present results to related teams. Contribute winning ad creative ideas and run creative testing, working closely with Marketing. Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing. Be an expert in UA with key knowledge in order to lead a team. Raise flags for future potential issues, proactively source new partners to diversify the portfolio, and present to leadership stakeholders.
What we are looking for
BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field. 3-5 years of experience in media buying, user acquisition, or performance marketing. A hunger to be at the forefront of the mobile advertising space and the mobile app market. Creative problem solving acumen and analytical rigor. Strong analytical skills and attention to detail. Proven ability to communicate with cross functional teams. Prefer candidates with direct previous experience in mobile user acquisition; hands-on experience with Facebook Ads and/or Google Ads is a plus. Understanding of funnel conversion metrics, retention rates and LTV predictions preferred. Deep understanding of our data architecture and tech stack. Strong proficiency with Excel required.
For candidates in British Columbia, the annual salary range is $80,000 – $105,000 CAD. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off.
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved experiences, including MONOPOLY GO and Pokémon GO, along with Stumble Guys, Star Trek Fleet Command, MARVEL Strike Force, WWE Champions, the Scrabble franchise, and Yahtzee With Buddies. Founded in 2011, Scopely has been recognized multiple times as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Company’s World’s Most Innovative Companies.