Overview
GitHub is where more than 27 million people learn, share, and work together to build software.
Our newly founded Brand Marketing Department is building a collaborative team of copywriters, strategists, and event producers who work together as an internal agency for the organization. Reporting into the Director of Brand Marketing, this role will lead our content efforts and manage a team of copywriters and content strategists. The Head of Content will also proactively engage with stakeholders to understand their needs, collect project requirements, and update them on content progress.
The ideal candidate for this role will be passionate about content strategy and has experience building and iterating a wide range of TOFU, MOFU, and BOFU content. This person will also have experience writing for a software development audience. Because we function as an internal agency whose motto is โHow can we help?โ this role requires a dedication to quality customer service.
Responsibilities:
- Lead content strategy and manage a team of copywriters and strategists to execute a wide range of content needs from sales collateral and articles to emails and landing pages
- Partner with stakeholders across the organization to learn about the content needs, advise them on solutions, and update them on progress
- Work with Director of Brand Marketing to prioritize content requests and activities for marketing sprints
- Maintain the GitHub voice across content
- Copyedit content when needed to ensure proper grammar and tone based on GitHubโs style manual
- Collaborate with the Design and Marketing Operations teams to get projects shipped
Minimum Requirements:
- 5+ years experience creating content strategies and developing compelling campaigns that drive customer acquisition goals
- Firm understanding of marketing funnels
- Strong knowledge of and experience with email marketing
- Excellent writing and editing skills and ability to do both according to a specific style guide
- Previous management experience
- Ability to manage multiple projects at once
- Understands the software development audience weโll be writing for
- Track record of working cross-functionally and collaboratively within a team and organization
- Previous agency or consulting work a plus
- Experience using GitHub a plus
Who We Are:
GitHub is the best place to share code with friends, co-workers, classmates, and complete strangers. Over 24 million people use GitHub to build amazing things together across 67 million repositories. With the collaborative features of GitHub.com and GitHub Business, it has never been easier for individuals and teams to write faster, better code.
What We Value:
Collaboration:ย We believe the best work is done together.
Empathy:ย We believe in putting people first.
Quality:ย We believe in setting the standard for excellence.
Positive Impact:ย We believe in making the world a better place through our work.
Shipping:ย We believe in creating things for the people using them.
Why You Should Join:
At GitHub, we constantly strive to create an environment that allows our employees (Hubbers) to do the best work of their lives. We’ve designed one of the coolest workspaces in San Francisco (HQ), where over half of our Hubbers work, snack, and create daily. The other half of our Hubbers work remotely in 18 countries across the globe.ย Here is a complete list of where we can hire!
We are also committed to keeping Hubbers healthy, motivated, focused and creative. We’ve designed our top-notch benefits program with these goals in mind. In a nutshell, we’ve built a place where we truly love working, we think you will too.
GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there’s any way we can make the interview process better for you; we’re happy to accommodate!
Please note that benefits vary by country, if you have any questions, please don’t hesitate to ask your Talent Partner.ย