Fundraising Email Associate

Overview

The Fundraising Email Associate supports the Fundraising Email manager to provide organization and creative development for WMF’s email fundraising program. Email is a rapidly growing source of donation revenue for the foundation, so this role is crucial in making sure email list management and A/B testing runs smoothly, day-to-day, while sending to over 20 countries each year.

An ideal candidate has experience writing or coding bulk emails, thrives on A/B test results, and brings new ideas on how we can scale up our email program so our donors stay engaged. Typical tasks include coding or QAing regular email sends, data entry and analysis of email performance stats, developing new test ideas, and constant proactive support to the fundraising creative team. The FEA will also jump in to help with other creative projects and problems when needed — and love it.

Our team is widely distributed, so remote work and experience with remote teams is welcome.

We’d like you to do these things:   

• Build, test, segment, and send email campaigns, from simple A/B tests, to 20+ segment tests
• Build, test, and enable multi-track automated email programs
• Provide quality assurance on emails
• Track email email performance, highlighting trends and opportunities
• Help guide creative strategy using A/B test results
• Look for ways to more effectively use data, suggesting metrics and reports to support fundraising activities
• Document email program processes, and document the content of each send
• Create reports for fundraising & other teams to easily visualize the workings of the email program
• Jump in temporarily to help with existing projects when gaps arise, or to support new projects that may come up

We’d like you to have these skills:

• BA/BS in a related field or equivalent work experience;
• 2 years email marketing/fundraising experience;
• Good understanding of databases and list segmentation
• Excellent written and oral communication skills;
• Knowledge of email and A/B testing best practices;
• Comfortable with remote work environments;
• Highly organized and detail oriented;
• Innovative, creative thinker able to make data-driven decisions;
• Ability to set priorities, learn quickly, and work independently;
• Positive under difficult circumstances and when receiving constructive feedback;
• Able to work in a collaborative, highly-diverse environment;

And it would be even more awesome if you have this:

• Experience with an enterprise ESP, HTML, CSS, Photoshop/GIMP are all a plus;
• International experience or ability to speak multiple languages is a plus;
• Experience with Wikimedia goals, policies and social norms is a plus;