Overview

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We’re looking for a Financial Analyst, GTM to serve as the primary finance partner to our Sales, Marketing, and Customer Success leadership. This is a high-visibility, high-impact role sitting right at the center of GTM decisions, helping leadership decide where to invest, improve productivity, and drive predictable ARR growth.

About the role

  • Location: Remote-first (United States; BC & ON, Canada)
  • Full-time
  • Permanent
  • Exemption status: Exempt (US Only)
  • Reporting to the Director of Corporate Finance

As a Financial Analyst, GTM, you’ll

  • Own the GTM expense plan and forecast, covering headcount and non-headcount spend, and turn it into executive-ready commentary for Sales, Marketing, and Customer Success leaders on variances, risks, and investment tradeoffs
  • Manage GTM headcount planning and capacity, including hiring plans, ratios such as quota-carrying reps to sales support, and attrition, and flag drift from targets before it affects the forecast
  • Reduce manual effort in planning by improving Workday and Adaptive Planning workflows, removing manual tagging, and setting materiality thresholds so non-headcount forecast updates focus on spend that moves the outlook
  • Own the single source of truth for ARR and ATR across our Sales and Self-Serve models, auditing the ARR in Salesforce and the data warehouse, documenting metric definitions, and resolving breaks with Revenue Operations, Data and/or Accounting
  • Run the monthly churn, renewal, and write-off review with GTM partners, preparing the analysis, root-cause commentary, and forecast implications leaders use to make decisions
  • Synthesize multi-source data from Salesforce, the data warehouse, Workday, and NetSuite into clear metrics, KPIs, and business narratives that inform GTM leadership decisions
  • Build working relationships across Finance, Accounting, Procurement, and GTM to drive alignment without formal authority, and automate recurring reporting with SQL, spreadsheets, and AI tools

About you

Requirements:

  • BS / BA college degree in Finance, Accounting, Economics, or a related field, or relevant experience
  • 3+ years of experience in FP&A, corporate finance, investment banking, consulting, or public accounting; experience in SaaS or a subscription business is preferred
  • Strong proficiency in Excel or Google Sheets, including building models from raw data

You’ll thrive as a Financial Analyst, GTM if you:

  • Have a working understanding of SaaS metrics such as ARR, NRR, GRR, churn, and renewals, and can trace them back to source data in Salesforce and the data warehouse
  • Enjoy partnering with Sales, Marketing, and Customer Success leaders and can explain financial results in plain terms to non-finance audiences
  • Notice manual work and fix it, whether with SQL, spreadsheet automation, or AI tools
  • Bring accounting fluency, including accruals and the monthly close; a CPA and a Big 4 background is preferred
  • Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact