Director of Customer Marketing

Overview

Auth0 provides a secure, highly available, enterprise-grade platform that secures billions of log-ins every year. The company makes it easy to implement even the most complex identity solutions for their web, mobile, IoT and internal applications, as well as sophisticated identity management for employees, customers and partners. Thousands of enterprises and millions of users worldwide depend on Auth0 for authentication and authorization of their most mission-critical apps, APIs and IoT devices. Auth0’s top priorities are availability and security.

Auth0 is seeking a Director of Customer Marketing, to help drive existing customer adoption of Auth0’s Identity Platform through effective cross-sell and upsell programs.

Responsibilities:

• Lead the strategy and execution of cross-sell and upsell programs for our portfolio of customers from start to finish.
• Responsible/accountable for supporting all the strategic and tactical marketing needed for Auth0’s customers.
• Manage the Auth0 Customer Advocacy Specialist.
• Accountable for Quarterly customer advocacy goals, including surveys, case studies, customer videos and peer references.
• Research and map the Auth0 customer journey.
• Turn data-driven customer insights into tests and programs.
• Map, align, and monitor programs across all customer touch points to drive the best customer experience.
• Create acquisition programs to expand customer contacts.
• Support the Auth0 customer advocacy program to grow, nurture, and acquire advocates and evidence of customer success.
• Partner with sales to attain annual renewal and expansion goals.
• Develop and execute marketing activities to support the overall customer marketing programs including: customer advisory board meetings, webinars, direct mails, meetings, newsletters, emails, and customer events.
• Work collaboratively between sales, customer success, marketing, product marketing, design and other teams.
• Lead and execute all Auth0 revenue generating communications for customers.
• This position would require up to 30% of their time traveling.

Qualifications:

• 6+ years of experience in a B2B marketing or customer marketing role; technology or software/SaaS industry is preferred.
• 1-2 years success in a management role with direct reports.
• Proven track record in customer marketing.
• Ability to lead and execute effective cross-channel programs (digital, events, direct mail, email, webinars, etc.).
• Analytical and strategic problem solving skills with a focus on tactical, practical execution and driving results.
• Passion for driving customer engagement.
• Attention to detail.
• Analytical: driven to make decisions from data.
• Ability to work with remote team members.
• Bachelor’s Degree in Marketing, Business or related field required or equivalent experience.
• Experience with com, Google Apps, Slack and video conference tools plus.

Location:

• Bellevue, WA or Remote, United States

Auth0 values diversity and inclusion and is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Auth0 participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.