Overview

We are looking for a Digital Marketing Manager that can work from our Roseville office or remotely.

If you are interested, we’d like to hear from you.We are looking for a digital marketing, data guru to join our growing team. This role is responsible for managing all inbound efforts – attracting new prospects to the website and landing pages, plus all things search, PPC and digital advertising. You will manage Certent’s website SEO and analytics/reporting and have a budget, solid thought leadership content and a great team for which to execute strategies upon. You will own inbound.

Responsibilities & Duties

  • Drive paid strategies (inclusive of search engines, display networks, retargeting and other recommendations) to achieve product MQL/SQL goals and maximize budget
  • Proactively provide strategic recommendations, planning, forecasting of projected performance that aligns with Digital Channel business model and goals across products
  • Generate leads by converting site traffic through calls-to-action, landing pages, and lead generation content
  • Conduct testing to increase the efficiency of managed campaigns to attract targeted demographic and increase quality conversions
  • Track, measure, and analyze all initiatives to report on campaign performance
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
  • Monitor the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
  • Maintain software directories (SoftwareAdvice, Capterra, others) to maximize returns
  • Analyze & optimize Google AdWords & Bing Advertising account
  • Increase conversions and reach with LinkedIn text ads
  • Improve remarketing tactics with Google Analytics lists and AdRoll platform
  • Increase conversion rates with landing pages & ad copy A/B testing
  • Update & build upon SEO for company website
  • Deliver weekly and monthly digital marketing reports for paid and non-paid digital marketing

Requirements & Experience

  • BA/BS degree in related field such as marketing or communications
  • 4+ years of direct experience in PPC and digital marketing management
  • Experience owning a budget for display and search, and showing returns
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions
  • Should be familiar with landing page optimization techniques and understand the main levers for increasing conversions on sites
  • Experience in marketing automation and CRM systems to convert site visitors into leads, and programmatic nurturing techniques
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
  • Ability to work effectively in a fast paced, highly collaborative environment with a high autonomy of work
  • Background in affiliate marketing, partnership marketing, display advertising, email marketing, website optimization, landing page optimization, behavioral targeting, web analytics, and A/B testing will move you to the top of the applicant stack
  • Expert proficiency using all major and tier 2 search platforms
  • Experienced and demonstrable track record in developing and executing strategic plans
  • WordPress or Drupal experience plus Adwords/Bing certification a major plus

Certent makes it easier for companies to meet their financial compliance requirements. Certent’s user-friendly, web-based technology streamlines equity plan management, financial reporting for ASC718, and financial filings (in XBRL and HTML) with the U.S. SEC. With technology based on in-depth accounting expertise, an open ecosystem of industry partners, and an expert services organization focused on customer success, Certent has helped more than 1,200 companies worldwide innovate their financial compliance processes. For more information, visit www.certent.com.