Content Strategist

Overview

AWS Worldwide Commercial Field Enablement is seeking an experienced Field Enablement Content Strategist to help build and manage a comprehensive process for ensuring our field teams have the messaging, content, and assets they need to succeed. To accomplish this, you will define and maintain a cross-company content strategy framework that delivers the right information to the right field persona, at the right time in the sales cycle, and in the right format in order to move a specific sales opportunity forward. You will partner with field and corporate stakeholders to share best practices, coordinate a centralized content roadmap, align content to standardized templates, and deliver insights on content measurement. You may also create field-facing content as needed in order to fill gaps, or package content as needed in order to provide context and applicability for a specific sales objective.

The ideal candidate will have a passion for pioneering innovation and operational excellence, enjoy working on a fast-paced entrepreneurial team, and demonstrate a high degree of initiative, good judgment, and a “find a way” attitude while managing multiple projects. This role will be expected to collaborate with and bridge stakeholders across AWS Sales, Business Development, Professional Services, Solutions Architecture, Partners, and Marketing. Therefore, the ideal candidate will also have exceptional project management skills, strong attention to detail, and demonstrated success partnering with stakeholders in highly matrixed organizations to deliver measurably successful results.

Responsibilities

· Define, socialize and gain cross-functional adoption of a Content Strategy Framework encompassing audience, channels, conversations, process, and measurement
· Define and document Field Personas that will help internal stakeholders understand the perspective of each of our Field roles and create content and sales tools that are relevant for each
· Define and document the information needs for each Field role at each stage of the sales cycle and map a standard BOM of assets, content, and deliverables
· Collaborate with Product Marketing and Business Development to design and develop sales playbooks/readiness kits that enable the Field to have consultative conversations around core customer outcomes
· Support the Business Development team by providing best practices, templates, and guidelines on how to communicate sales programs to the Field
· Partner with Knowledge Management team to ensure content is discoverable through search as well as automated content-in-context recommendations

BASIC QUALIFICATIONS

· 10+ years professional experience in product marketing, product strategy, or sales enablement
· Project Management experience
· Experience communicating at all levels within the organization
· Experience working in a fast paced environment
· Project Management skills

PREFERRED QUALIFICATIONS

· Knowledge of AWS services
· Experience in a B2B, high-tech company
· Experience supporting sales and/or customer-facing field roles
· Understanding of sales processes, sales methodologies, sales systems and operations
· Superior written and verbal communication skills
· Exceptional attention to detail and a high quality bar
· Strong balance of creative and analytical skills
· Strong project management skills and experience, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once
· Must be comfortable in a fast-paced, deadline-driven environment and able to manage multiple priorities well
· Experience working in high-technology