Overview

We’re looking for a talented, motivated, and highly organized Content Marketing Manager to help our team get the word out on Packlane – whether it’s through developing blog content, managing our social channels or searching out collaborations with like-minded businesses and content sites. Excellent writing skills are a must, as well as the a strong desire to help businesses brand themselves better and create beautiful custom packaging.

Your responsibility is to be the voice of Packlane, engaging with the business community in a way that is informative but also light-hearted and fun. You have a proven track record for helping ecommerce sites increase traffic and sales. You’ll build on the success we’ve seen this year with our content marketing initiatives and accelerate that growth.

As a growing team that often works remotely, the right person will be self-motivated, driven, and excited about the opportunity to grow Packlane’s following and raise brand awareness. Packlane gives brands the tools they need to make the best first impression – we’re looking to you to do the same for our brand.

What you’ll do:

  • Be the ultimate team player – supporting and developing Packlane’s content strategy in all its phases, growing internal and external traffic to our products
  • Network, network! Establish a friendly repertoire with relevant content sites and partners who can help spread the word on Packlane.
  • Be Packlane’s voice – create engaging on-brand content and collaborate with design, customer service, and freelancers.
  • Craft and send relevant creative pitches to potential partners or publications and be persistent.
  • Have a love for topics like entrepreneurship, branding, design and (of course!) packaging.
  • Develop and manage monthly editorial calendars – tweet up a storm, be an insta-star, and have a legitimate reason to be on Facebook.
  • Optimize content considering SEO and Google Analytics and analyze web traffic metrics
  • Monitor social groups and forums to better understand our customers, as well as post/respond to relevant topics.
  • Be a real part of the team – you’ll contribute to big decisions like marketing campaigns and event activations.

REQUIREMENTS

Who you are:

  • You can Slack, email, and Google hang with the best of ‘em. In other words, you’re comfortable working with a cross-functional virtual team.
  • This position is remote, so being proactive is key.
  • A love for design, social media, technology and building big, beautiful brands.
  • All the write stuff – excellent verbal and written communication skills are a must.
  • A proven record for getting the word out about great brands and a knowledge of PR best practices.
  • Scrappiness (we’re a small business so being resourceful comes in handy!)
  • 1+ years of content marketing experience
  • Bachelor’s in Journalism, Marketing or a relevant field

About Packlane

Packlane is an online B2B printing startup that is pioneering a brilliant solution to the packaging needs of businesses from small and medium enterprises to larger corporations. You will be working for a company that is breaking new ground in the way brands order and design the packaging that contains their products.

They say good things come in small packages. At Packlane, we believe great things come in custom packages, whether they’re small cartons, large printed shipping boxes, or anything in between. With a variety of shapes, colors, materials, and sizes, we give you the tools to create something exciting on the outside, thus exciting your customers about what’s on the inside.

As the only company that provides a custom design lab, live preview, and instant quote, we not only give you the freedom to unpack your creativity and develop your own design, but we also help you do it efficiently. And if you’re having trouble, we’re here to assist with anything from design to technical support.