Overview

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale. We build AI-driven search, observability, and security solutions that make our customers’ lives easier and more productive. We power enterprise search, observability, and security for the world’s most innovative companies. We are building our team with diverse individuals who are talented, eager to learn, and committed to our mission.

What is the role

Elastic is looking for a proactive, creative and data-driven Account-Based Marketing (ABM) Manager to join our EMEA Marketing team. This is a high-impact role where you will be responsible for designing and executing account-based marketing programs that drive awareness, engagement and pipeline within a defined set of strategic enterprise accounts across EMEA.

We are looking for an ABM marketing professional who thrives on building trusted relationships with sales, is passionate about targeted, personalised marketing and has a track record of delivering measurable pipeline impact.

What you will be doing

ABM strategy and execution

  • Own the ABM strategy and execution for a defined portfolio of target accounts within EMEA, in close partnership with Sales leadership, Regional Sales and Account Executives.
  • Build deep account insight and segmentation, working with Sales to prioritise accounts and align marketing plays to customer priorities, buying groups and pipeline goals.
  • Develop personalised ABM plans, propositions and experiences that drive measurable engagement and pipeline from target accounts.
  • Own and manage the execution of integrated campaigns, digital programmes and executive events across key target accounts.
  • Drive account engagement through multi-channel touchpoints, including email, digital advertising, direct mail, gifting, webinars, executive roundtables and regional events.

Campaign management

  • Design and implement multi-touch ABM campaigns and account plans that deliver pipeline growth across EMEA, in collaboration with the ABM, Demand Generation, Field Marketing, Brand, Digital and Partner Marketing teams.
  • Work closely with the content team and external agencies to create compelling campaign assets, including digital content, ABM content and thought leadership.
  • Use AI-powered tools and marketing technology platforms to enhance campaign targeting, personalisation, measurement and reporting.
  • Collaborate with Sales, SDR and Partner teams to align on campaign goals, account priorities and follow-up plans.

Measurement and optimization

  • Track and report on campaign performance, using dashboards, analytics and insights to optimise and scale ABM programmes.
  • Use data to demonstrate pipeline impact, track ROI and drive continuous improvement across ABM activity.
  • Run ABM reporting and dashboards in Salesforce and Tableau, translating data into actionable insights.
  • Partner with Marketing Operations and Analytics teams to build a scalable ABM reporting framework.

Event execution and logistics

  • Plan and execute a portfolio of high-impact events, including executive roundtables, customer advisory boards, dinners, customer meetings and regional industry events.
  • Manage all event logistics, including budget tracking, vendor coordination, content creation, on-site management and post-event follow-up.
  • Collaborate with the events team and other stakeholders to ensure successful event delivery and measurable outcomes.
  • Support the ABM and Field Marketing teams in delivering a world-class event experience for target accounts.

What you bring

  • Extensive experience in B2B marketing, including account-based marketing, field marketing, or demand generation, ideally within the technology sector.
  • Proven track record of designing and executing ABM programmes that deliver measurable pipeline and revenue impact.
  • Strong understanding of ABM principles, tools and techniques, with experience in account segmentation, account planning and personalised campaign execution.
  • Excellent communication and stakeholder management skills, with the ability to build trusted relationships with Sales teams, senior stakeholders and customers.
  • Experience with marketing automation and CRM platforms, ideally Marketo and Salesforce, as well as ABM tools such as 6sense, Demandbase, or similar.
  • Strong analytical and reporting skills, with the ability to use data and insights to drive decision-making and optimise marketing programmes.
  • Ability to manage multiple projects and priorities in a fast-paced, dynamic environment.
  • Experience working with global teams across EMEA, with an understanding of regional nuances and cultural differences.
  • Experience in event management and execution is a plus.
  • A proactive, collaborative, and results-oriented mindset, with a passion for delivering exceptional customer experiences.

Bonus points

  • Experience working in the technology or SaaS industry.
  • Familiarity with Elastic products and the Elastic ecosystem.
  • Experience with AI-powered marketing tools and platforms.
  • Knowledge of EMEA markets and business cultures.
  • Experience with executive engagement programmes and ABM at scale.

Elastic is a distributed company. We are a diverse team of people who are passionate about what we do.

Additional information

We are an equal opportunity employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected characteristic. We are committed to creating an inclusive environment for all employees. We also provide reasonable accommodations for individuals with disabilities. If you need assistance with the application process, please contact us at careers@elastic.co.

We take care of our people

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Increase your impact – We match up to $2000 (or local currency equivalent) for financial donations and service
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave